Communications with Purpose
for Family Promise of Orange County
+131.4%
Instagram interactions vs. Q4 2025
27
Branded assets and Reels in April
9
Trend-adapted event posts
1. Overview
As a Communications Intern at Family Promise of Orange County (FPOC), a nonprofit supporting families facing homelessness, I contributed to the organization's social media communications through branded content, short-form videos, and fundraising campaign materials. My work included developing recurring content templates and creating social media assets for the Help Them Home fundraising campaign.
2. Audience & Challenge
FPOC's social media needed to communicate its mission, share community needs, recognize supporters, and promote opportunities for engagement. The audience includes (1) families with at least one child under 18 years old and (2) current or potential supporters & donors.
Working with sensitive subject matter also required thoughtful decisions about messaging and visuals to respect the confidentiality and dignity of the families the organization serves.
3. My role
As a Communications Intern ā Marketing & Social Media, my responsibilities included:
Developing branded templates for recurring social media content.
Creating carousel graphics, short-form Reels, and event promotions.
Adapting social media trends to the organization's communication needs.
Preparing and publishing assigned campaign posts according to scheduled dates.
Revising captions and visuals with client confidentiality in mind.
4. Strategy
Building Consistency Through Content Pillars
FPOC's recurring content pillars provided a structure for sharing different types of messages throughout the week. I developed templates for these pillars to help maintain a consistent visual identity while accommodating different stories, updates, and calls to action.
Supporting a Time-Sensitive Campaign
Alongside regular social media content, I developed assets for the Help Them Home fundraising campaign during April. This work required balancing scheduled campaign communications with FPOC's ongoing content, while adapting graphics and videos to specific messages.
5. Execution
Weekly SM Content Pillars
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Mission Mondays
Communicating FPOC's mission and the importance of supporting families facing homelessness.
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Testimonial Tuesdays
Sharing graduated family experiences and volunteer perspectives while maintaining appropriate confidentiality
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Wishlist Wednesday
A template with updated weekly wishlist items, providing families with practical support
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Thankful Thursday
Recognition posts appreciating donors, supporters, and individuals who contributed to FPOC's mission
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Fun/Founder Friday
Behind-the-scene content or Event recap posts, sharing fun and appreciative moments
FEATURED CAMPAIGN | APRIL 2026
Help Them Home
Fundraising Campaign Ā· Social Media Content Ā· Carousel Graphics & Reels
Campaign Objective
Support a fundraising effort benefiting families facing homelessness through coordinated social media communications. Challenges included following a strict brand guideline with limited image asset collection.
My Contribution
Create campaign-specific carousel graphics and Reels, develop assigned posts, and publish content according to the campaign schedule.
Overall Campaign Fundraising Outcome
$100,000
Featured Carousel Posts
Developed several multi-slide Instagram graphics in Canva for the fundraising campaign, organizing the campaign message into a sequence designed to encourage audiences to learn more and take action.
Featured Promotional Reels
Produced multiple short-form Reels supporting campaign awareness, using video pacing, on-screen text, and campaign messaging to communicate the fundraising initiative. Edited with the CapCut mobile.
6. Results
131.4% increase in Instagram interactions compared with Q4 2025, reflecting the account's overall performance during the reporting period.
27 branded graphics and Reels developed during April.
9 trend-adapted event posts contributing to social media communications.
$100K reached through the overall Help Them Home fundraising effort, which my creative work helped support.
7. Reflection
Working in nonprofit communications taught me that engaging content requires more than attractive visuals or popular trends.
A message also needs to serve the organization's purpose, respect the people represented, and give audiences a meaningful reason to engage. Through recurring content and fundraising campaign work, I developed a better understanding of how creativity, consistency, and responsibility can work together in social media communications.
Iām so grateful for Riley Cherry who has supervised and supported me so much during this internship. I have learned so much from her professionalism and dedication to her work for the organization.