Format: Short-Form Video (Instagram & TikTok)
Location: Family Promise of Orange County
Platform: Social Media (Reels / TikTok)

📽️ Project Description:

This short-form video leverages the iconic “Thrift Shop” lyric—“I’m gonna pop some tags…”—to create a fast-paced, attention-grabbing teaser for the upcoming Help Them Home campaign (April 2026). Through quick-cut visuals of sticky notes reading “I’m ready to give,” the video builds energy and anticipation while reinforcing a simple, memorable call-to-action: save the date.

Designed to stop the scroll, the piece uses rhythm, repetition, and motion to capture attention within seconds—aligning with short-form content trends and audience viewing habits. Despite its brevity, the video effectively introduces the campaign and encourages early awareness through a visually cohesive and engaging concept.

👩‍💻 Dara’s Roles:

As the creator of the video, Dara was responsible for:

• Concept ideation and adapting a recognizable song into a campaign teaser

• Filming hands-on visuals, including sticky note placement for dynamic motion

• Full editing using CapCut, focusing on fast pacing, beat syncing, and visual rhythm

• Crafting a clear and concise message to maximize impact within a short runtime

🌟 Skills Highlighted:

• Trend-based storytelling: Using familiar music to quickly capture audience attention

• Short-form editing: Creating high-impact visuals through rapid cuts and beat alignment

• Visual communication: Delivering a clear message using minimal text and strong imagery

• Audience-first strategy: Designing content optimized for quick consumption and engagement

• Creative execution: Turning a simple concept into an eye-catching campaign teaser