Format: Tell or Sell Video Project
Course: COMM 317 - Digital Foundation @CSU Fullerton
Purpose: Cultural Engagement & Student Organization Promotion

📽️ Project Description:

Created as a Tell or Sell Video Project for COMM 317 at California State University, Fullerton, this piece highlights the heart of the International Student Association through authentic storytelling and community-centered visuals. The video blends multilingual greetings, member interviews, and vibrant B-roll from past events to introduce ISA as a place where students from over thirty countries feel supported, connected, and welcomed.

Structured around five guiding questions, the narrative captures why students join, what they learn, and who ISA is for. The result is an inviting, emotionally grounded portrait of a student organization dedicated to culture, friendship, and belonging at Santa Ana College.

👩‍💻 Dara’s Roles:

As the creative lead, Dara contributed to every stage of the project:

• Developing the interview-based narrative structure

• Writing the script, narration, and story arc

• Directing on-camera interviews and coordinating participants

• Filming dynamic B-roll to represent the diversity of ISA events

• Editing the video in Premier Pro with a focus on pacing, warmth, and clarity

🌟 Skills Highlighted:

• Documentary-style storytelling: Elevating real student voices through structured, purposeful interviews

• Production & directing: Guiding cast members, shaping visual sequences, and capturing natural performances

• Video Editing: Using Adobe Premier Pro to create an engaging video content with inspiring soft music

• Visual narrative design: Blending A-roll and event footage for a cohesive emotional journey

• Brand-aligned editing: Crafting transitions, timing, and sound to reinforce ISA’s welcoming identity

• Community engagement: Delivering a message that encourages connection and inspires new members to join