Format: Short-Form Social Media Video (TikTok/Instagram Reel)
Trend Inspiration: "Throwing and Waiting" Meme Format

📽️ Project Description:

This short, humorous video follows the viral “throwing and waiting” trend where one character throws a box and the other dramatically waits for it to hit—creating a comedic tension that builds to an unexpected and funny impact. The twist? The video cleverly weaves in a CalFresh Outreach Week announcement just before the “hit,” grabbing attention while delivering key event details in under 15 seconds.

👩‍💻 Dara’s Roles:

As the lead creative on this video, Dara was responsible for:

• Initiating the trend adaptation to promote an on-campus event

• Writing the script and comedic timing

• Filming and directing the scenes

• Editing the video using CapCut, syncing humor, motion, and message for maximum engagement

🌟 Skills Highlighted:

• Trend-based marketing: Using a popular meme format to promote a specific campaign

• Creative scripting: Infusing humor while keeping the core message clear

• Fast-paced editing: Producing clean, engaging video content optimized for social media

• Attention-grabbing storytelling: Delivering a complete event promo in a funny and memorable way

• Agile content creation: Quickly turning viral concepts into timely marketing assets