Format: Short-Form Video (Instagram & TikTok)
Location: Family Promise of Orange County – House of Ruth Program
Platform: Social Media (Reels / TikTok)

📽️ Project Description:

This short-form video adapts the trending “fast food chain jeopardy” audio to promote Spring Into Service, a volunteer opportunity supporting families in short-term housing at House of Ruth. The concept plays on a familiar group dynamic: trying to agree on where to go, by showing staff reacting differently to fast-food options, but unanimously “choosing” the volunteer event.

By leveraging humor and a recognizable trend, the video transforms a simple call-to-action into an engaging, shareable moment that encourages community members to participate in meaningful service. The approach aligns with social media behavior, using relatability and timing to increase visibility and interest in volunteer opportunities.

👩‍💻 Dara’s Roles:

As the lead creative behind the project, Dara was responsible for:

• Concept ideation based on trending audio and adapting it to a nonprofit context

• Filming and directing on-site with staff participation

• Full video editing using CapCut, including timing, audio sync, and text overlays

• Shaping the overall tone to balance humor with a clear call-to-action

🌟 Skills Highlighted:

• Trend adaptation for nonprofit marketing: Translating viral content into mission-driven storytelling

• Creative direction: Leading concept execution from idea to final output

• Short-form video production: Filming and editing optimized for Reels and TikTok

• Audience engagement strategy: Using humor and relatability to drive awareness and participation

• Mission-driven communication: Promoting volunteerism in a way that feels accessible and community-oriented