Format: Short-Form Social Media Video (TikTok & Instagram Reels)
Location: Santa Ana College - Thrive Center Career Closet
Inspired by Trend: “Paging Dr. Beat” TikTok Trend

📽️ Project Description:

This fast-paced, trend-based video features the “Paging Dr. Beat” dance to spotlight the Thrive Center’s Career Closet—a free resource where students can access professional clothing. By integrating viral choreography with fashion transitions, the video effectively promotes the resource in a fun and timely way that resonates with SAC’s student audience.

👩‍💻 Dara’s Roles:

Dara took the lead on this trend execution by:

• Pitching the concept and adapting the “Paging Dr. Beat” trend for a campus resource

• Planning wardrobe selections from the Career Closet

• Coordinating and performing on-screen with teammate Carla

• Editing the full video using CapCut, syncing visuals to audio and transitions for maximum impact

🌟 Skills Highlighted:

• Trend adaptation: Identifying and quickly responding to social media trends to boost engagement

• Creative direction: Aligning visual content with messaging goals

• Styling and branding: Presenting available wardrobe options in an appealing, student-relevant way

• Team collaboration: Working on-screen and behind-the-scenes to deliver a seamless production

• CapCut editing: Executing a trend-driven, visually polished final cut ready for social platforms