Hit or Miss?
Format: Short-Form Social Media Video (TikTok/Instagram Reel)
Trend Inspiration: "Throwing and Waiting" Meme Format
📽️ Project Description:
This short, humorous video follows the viral “throwing and waiting” trend where one character throws a box and the other dramatically waits for it to hit—creating a comedic tension that builds to an unexpected and funny impact. The twist? The video cleverly weaves in a CalFresh Outreach Week announcement just before the “hit,” grabbing attention while delivering key event details in under 15 seconds.
👩💻 Dara’s Roles:
As the lead creative on this video, Dara was responsible for:
Initiating the trend adaptation to promote an on-campus event
Writing the script and comedic timing
Filming and directing the scenes
Editing the video using CapCut, syncing humor, motion, and message for maximum engagement
🌟 Skills Highlighted:
Trend-based marketing: Using a popular meme format to promote a specific campaign
Creative scripting: Infusing humor while keeping the core message clear
Fast-paced editing: Producing clean, engaging video content optimized for social media
Attention-grabbing storytelling: Delivering a complete event promo in a funny and memorable way
Agile content creation: Quickly turning viral concepts into timely marketing assets