CalFresh Outreach Week Campaign

This CalFresh Outreach Week campaign was designed around a vibrant farmers market theme to spark excitement and awareness for food assistance resources at Santa Ana College. Dara developed a cohesive set of five flyers (one double-sided weekly agenda and four individual event flyers) using bright, produce-inspired colors to create a fresh, energetic visual identity.

Beyond print materials, Dara strategically resized the designs for social media posts (@sacthrivecenter) and transformed them into digital slides with animations for the Thrive Center’s Food Pantry televisions, ensuring consistent messaging across multiple touch points. This approach allowed the campaign to reach students wherever they were (on campus, online, or seeking support at the pantry) while keeping all visuals unified, engaging, and easy to recognize.